01. Acquisition
Growth marketing
I run targeted ads for EDRA's clinical audiences. Each profession needs a different message.
Campaign result
$1.60–$2.72 cost per qualified lead.
Product management & growth marketing
Growth Product
Manager.
I design, build, and grow digital products.
Ecommerce platforms, internal software, and mobile games: built hands-on with AI tools and brought to market with my own campaigns.
- Under 40 min
- Daily operations routine, down from most of the workday
- 60K+
- Veterinary33 active users · GA4, Mar–Nov 2026
- 2,400
- Qualified leads in 3–4 months
What I've built
Product · Customer-facing store
EDRA Ecommerce
Rebuilt the store from scratch.View ecommerce case
Product · Internal operations software
EDRA Operations SaaS
A day of manual work, down to under 40 minutes.View operations case
Product · Publishing platform
Veterinary33
A veterinary publication rebuilt as a platform.View publishing case
Product · Mobile racing game
Bia Truck Racing
A mobile racing game with driver Bia Figueiredo.View racing game case
Product · Mobile puzzle game
Monster Puzzles
A kids' puzzle game, live on the App Store.View puzzle game case
Growth marketing · Paid ads & creative
Campaigns & Creative
The ads, videos, and email that bring the users.View ads & creative case
How I grew EDRA, step by step.
I run the acquisition campaigns and built the products customers use after the click.
02. Discovery & conversion
Product · Ecommerce
I rebuilt the store around disciplines, previews, and bundles. Buyers needed a clearer way to choose books.
What I built
Personalized discovery, product previews, and bundle purchasing.
03. Retention
Product · Library & reader
I built a digital library and ebook reader. Customers needed useful reading tools after checkout.
What I built
Library, reading progress, highlights, notes, and bookmarks.
I have managed 300+ advertising campaigns across my career.
All growth marketing workHow I work.
View attribution case01. I find the problem.
I look at customer behavior, feedback, and daily work. I identify what stops people from using or buying the product.
02. I decide what to build.
I choose the next change, design the experience, and build it with AI tools. I work with developers when the project needs them.
03. I measure and improve.
I launch, review the data, and use feedback to choose the next improvement. I track campaign results and product behavior separately.
About me
I started in advertising and design in São Paulo, moved into growth marketing in San Francisco, and now build the products I used to promote. At EDRA in New York I rebuilt the ecommerce store, built the software that runs our operations, and still run the campaigns. On my own time I make mobile games. I work hands-on and fast: I design it, build it with AI tools, launch it, and measure what happens.
My background
Growth Product Manager
- MBA
- MIT Certificate
- Advertising
- MBA
- Hult International Business School
- MIT
- Marketing Data Analytics certificate
- Bachelor's
- Advertising and Publicity, PUC-SP
- Doctoral studies
- Business Administration, coursework completed
I work in New York across product design, development, and growth marketing.