I own the full email marketing cycle, from strategy, segmentation, positioning, copy and creative direction through design, scheduling, deployment, testing and performance optimization. Strategy → audience → positioning → message → creative → design → scheduling → deployment → measurement → iteration.
Email is the connective tissue of the digital funnel.
This is not newsletter administration. It is an end-to-end Lifecycle Marketing and CRM operation: Audience Segmentation determines relevance, campaign planning turns editorial and commercial priorities into a clear customer journey, and A/B-tested creative advances each audience from signal to the next measurable action.
A subscription, content download, product view, event registration, or ecommerce action gives the brand a permissioned signal and a clear reason to continue the conversation.
Problem solved: anonymous attention becomes addressable intent.Profession, specialty, source, title interest, engagement, purchase history, and funnel stage reveal what each person actually needs next.
Problem solved: one database stops receiving one generic message.Subject lines, clinical angles, content, layouts, offers, cadence, and CTAs are A/B tested within each segment to discover what best advances the customer’s current intent.
Problem solved: campaigns earn attention instead of creating fatigue.Nurture, product education, abandoned checkout, cross-sell, win-back, and paid retargeting keep valuable intent moving after the first click.
Problem solved: missed conversions become recoverable revenue.A few examples from 100+ email designs.
I translate product, editorial, and commercial priorities into customer-facing campaigns, owning positioning, Brand Voice, Copywriting, Creative Direction, and Email Design. Each execution has one clear job, while A/B Testing across subject lines, content angles, layouts, offers, and calls to action informs Campaign Optimization for each specialist segment.
Clinical problem framing, editor authority, educational proof, and repeated purchase CTAs turn a complex $100+ specialist title into a clear problem-to-solution story.
Dentistry33 gives professionals free access to strong clinical findings, articles, and peer-reviewed knowledge. Its recurring editorial agenda builds trust and engagement in the middle of the funnel before relevant books, events, or offers introduce a commercial next step.
Benefits, visual differentiation, author credibility, product specifications, and conversion-focused CTAs create confidence for a high-consideration purchase.
A symptom-to-solution narrative makes specialist depth accessible, then gives engaged readers a direct next step into the product journey.
The campaign earns attention. The journey decides what happens next.
Marketing Automation connects customer behavior to the next relevant message. I coordinate segmentation, scheduling, deployment, lifecycle logic, remarketing, and Performance Analytics so campaign engagement becomes better nurture, recovery, retention, and conversion across the customer journey.
The journey begins with a customer signal, then branches around interest, engagement, purchase status, and timing. Each decision protects relevance: continue the education, introduce the offer, wait, suppress, or move the customer into a different sequence.
Active journeys are monitored as an operating portfolio rather than isolated automations. A/B-test results are compared by segment, conversion, and customer value to improve cadence, nurture, recovery, cross-sell, and win-back programs together.
Specialty, product interest, engagement, purchase history, and lifecycle stage determine who should receive the next message.
Clicks, product views, checkout activity, purchases, and inactivity change the path while the intent is still meaningful.
A/B test subject lines, content, designs, offers, send timing, and CTAs with comparable audience groups before scaling a winner.
Abandoned journeys and high-intent non-buyers receive a useful next step, not a generic repetition of the original campaign.
High-volume execution, measured and improved.
The scale is operational as well as creative. I manage the complete campaign process across multiple professional audiences, translating editorial and commercial priorities into segmented email programs with consistent brand, messaging, visual execution, deployment, measurement, and iteration.
In the captured 30-day reporting period, the Mailchimp email program executed 120 campaigns across 1,631,741 sends, with 1,626,182 delivered (99.66%), a 57.96% open rate, 6.03% click rate, and 670 unsubscribes (0.04%).
Sends are message deliveries, not unique subscribers. Opens and clicks are tracked reporting metrics; bot-filter settings and the precise capture dates should be checked before external benchmarking.
A reported 2025 seven-day seasonal campaign generated $40K–$50K in sales through integrated paid social, email, author co-marketing, onsite merchandising, and remarketing. This is a combined-channel sales result, not paid-ads-only revenue or net profit.
Within the reviewed top-performing Veterinary33 campaign set, Equine and Public Health emerged as the strongest identifiable editorial interest groups, informing future content prioritization and campaign planning.
The thinking behind this work
